Thinking through your next purchase - and why it matters.

We've been thinking about why people buy things...what motivates them, what puts them off and importantly what are they thinking?

The way we make decisions

When we decide to buy something—anything—it’s rarely a neat, logical process. We’re all weighing emotions, habits, values, and practicality, often without noticing. The Marketday Cart sits right in the middle of that mix, which makes it a useful example of how real-life purchasing decisions actually unfold.

How it fits into our lives

Most of us want products that feel aligned with how we live (or how we’d like to live). Maybe you're trying to reduce waste, make everyday tasks easier, or slow down the pace a little. That's hitting a few of our design criteria right there - and that’s part of why the cart stands out. It’s practical, and many who have bought the cart can see the problems that it solves for them immediately. But it also fits into a broader shift toward shopping locally, walking more, and simplifying the weekly routine.

Aspirations to live differently

Many customers tell us the cart represents a small but meaningful change they want to make. They picture themselves walking to the shops for a few things, taking the cart to a picnic, or arriving at a workshop calm, organised, and not juggling a dozen bags. It’s a tool that supports the life they’re trying to build. Again we designed the cart with features to help all of these aspirations to be realised.

What we’re willing to pay

Then there’s the price.

Some people have said openly that the cart feels “too expensive for regular people.” It’s an understandable reaction, especially in a society where brands are racing to the bottom on price.

Cheap can look appealing—fast, easy, convenient—but we all know deep down that it comes at a cost. Someone, somewhere, pays for it: the worker, the environment, or us when the product breaks and needs replacing. 

The price of the cart has many things built into it. It reflects the design work that created the features that make the cart unique; the choice of sustainability over cheap materials; and the value one gets for buying a product that lasts.

But even after all that, we know it's not for everyone...and that's ok. 

Thinking about value and durability

Another way to look at it is through the “buy once, buy well” lens. When something is built to last—and repairable—it shifts how we think about value. 

Some people also look at cost-per-use to determine value.

If you use the cart three times a week, the cost per outing over the first year is about $3.70. After that, every year of use is essentially a free ride. If you compare that to replacing cheaper carts or wrestling with broken wheels, the long-term value becomes clearer.

A decision that’s yours

In the end, it’s not about pressure or persuasion.

It’s simply about understanding what matters to you, how often you’ll use it, and whether the cart supports the kind of everyday life you want. Our happiest customers have taken the time to think this through for themselves—and that’s exactly how it should be.