About Us

Michelle Hildebrand  - founder

Founded in Brisbane Australia by Michelle Hildebrand

The Marketday Cart was an idea that came to us one Sunday morning at a farmer's market. Why were we struggling with a single deep bag, jostling all the things? Could we make something that was better?

Our little voice inside said yes.

Sketches, chats and prototypes

So, we started to mull over what was needed to shop more easily at markets and keep supporting our farmers.

Today’s design is the result of conversations, people watching and internet searches to see what was being used here and around the world.

We looked at the problems people were having, and we asked them what would make things better. We bought a range of different versions and tried them out.

We created one in our back shed and called her Berta.

Young woman in white shirt and blue denim jeans stanidng in a field with one hand holding the marketday cart handle which is full of fruit and vegetables

Everyone carries stuff

In cities around the world, people walk from A to B with their stuff. They buy food & groceries and cart it home; they walk to parks for picnics – with food and other stuff. They walk around their office buildings and places of work – moving stuff.

Stuff goes up stairs, downstairs, over roads, across fields, on escalators and on ferries. Stuff sits next to us in a café, follows us into classrooms and needs a way to get from the car to the kitchen bench.